@thesis{thesis,
		author={Ananda  Machfrida Putra},
		title ={Pengaruh Persepsi Nilai, Persepsi Kualitas dan Citra Merk Terhadap Niat Membeli Sepeda Motor Kawasaki Ninja di Surabaya},
		year={2022},
		url={http://eprints.perbanas.ac.id/10020/},
		abstract={The purpose of this study was to examine the effect of perceived value, perceived 
quality and brand image on the intention to buy a Kawasaki Ninja motorcycle in 
Surabaya. The sample that can be processed in this study is 120 respondents with 
the criteria of prospective buyers of Kawasaki Ninja products in Surabaya, 
domiciled in Surabaya, and aged 17 years and over. Data collection techniques in 
this study using a questionnaire. The sampling technique used in this study was 
purposive sampling method. The analysis technique used is the structural equation 
model partial least squares (Sem-PLS). The results showed that perceived value, 
perceived quality, and brand image had a significant positive effect on purchase 
intention. This study recommends the public to add insight and assist the community 
in making choices in buying Kawasaki Ninja products.

Keywords: perceived value, perceived quality, brand image, purchase intention}
		}