@thesis{thesis,
		author={Putri  Yulike Krisnawati},
		title ={Analisis Hubungan Antara Brand Experience, Brand Trust, Dan Brand Love Terhadap Purchase Intention Pada Konsumen Ms Glow},
		year={2023},
		url={http://eprints.perbanas.ac.id/10750/},
		abstract={This study aims to determine the analysis of the relationship between Brand Experience, Brand 
Trust, and Brand Love on Purchase Intention as an intervening variable. The population of 
this study is people in Sidoarjo district who use Ms Glow products and are aged 19-25 years. 
The sample in this study were 122 respondents. The method used in this study is a quantitative 
method. Data analysis using path analysis (SEM) WarpPLS 8.0. The results of this study 
indicate that brand experience and brand trust variables have a significant effect on brand 
love, while brand trust and brand love have a significant effect on Purchase Intention. As well 
as brand experience and brand love have a significant effect on purchase intention.
Keyword : Brand Experience, Brand Trust, Brand Love, Purchase Intention}
		}