@thesis{thesis,
		author={SETIANINGTYAS  GESANG PUTRI},
		title ={REAKSI PASAR TERHADAP PENGUMUMAN KEBIJAKAN
STOCK SPLIT PADA PERUSAHAAN YANG TERDAFTAR
DI BURSA EFEK INDONESIA},
		year={2015},
		url={http://eprints.perbanas.ac.id/108/},
		abstract={Stock split is a corporate management policy to increase the number of shares outstanding by distributing new shares to existing shareholders. The objective of this study is to analyses the market reaction to the announcement of a stock split policy as measured by abnormal return and trading volume activity (TVA). The statistical method used in this study is paired samples t-test. The data used were taken from 32 companies whose stock split in IDX 2007-2012. The result of this study is indicate that there is a negative market reaction to the announcement of stock split policy is measured using abnormal return. It also show that there are differences in market reaction to the announcement of stock split policy is measured by trading volume activity (TVA).
Key words : Stock Split, Abnormal Return, Trading Volume Activity (TVA)}
		}