@thesis{thesis,
		author={Nilasari  Erindi Ferdiana},
		title ={Pengaruh Pengalaman Merek, Kepuasan Pelanggan, Dan Niat Beli Terhadap Cinta Merek Pada Merek Uniqlo Di Surabaya},
		year={2023},
		url={http://eprints.perbanas.ac.id/10971/},
		abstract={The purpose of this study was to analyze the effect of brand experience, customer satisfaction, purchase intention on brand love among Uniqlo brand customers. This study uses a type of quantitative research using primary data whose results are obtained from the answers to the questionnaires given to respondents. Determination of the sample in this study using a purposive sampling technique with a total of 114 respondents. The analysis technique in this study uses SPSS. With the results of the study showing that brand experience has a positive and significant influence on brand love among Uniqlo brand customers. Customer satisfaction has a positive and significant influence on brand love among Uniqlo brand customers. Purchase intention has no significant effect on brand love for Uniqlo brand customers.}
		}