@thesis{thesis,
		author={NOVITASARI  ANGGI},
		title ={PENGARUH
KEPERCAYAAN MEREK, CITRA MEREK, 
DAN 
CELEBRITY
ENDORSEMENT
TERHADAP 
LOYALITAS MEREK 
BEDAK TABUR
MUKA 
WARDAH
DI SURABAYA},
		year={2017},
		url={http://eprints.perbanas.ac.id/2936/},
		abstract={The  competition  in  Indonesia  cosmetics  industry  is  growing  rapidly.  Many  brands  of  face  powder 
which  available  in  market  place  have  a  good  quality  and  popular.  Wardah  was  one  of  halal 
cosmetics manufactured in Indonesia. This study aims to describe a
nd analyze the influence of brand 
trust, brand image, and celebrity endorsement on brand loyalty of Wardah face powder in Surabaya. 
Data  collected  with  questionnaire  which  given  to  97  respondents  from  community  of  Surabaya. 
Sample  was  selected  by  judgement
sampling.  Technique  analysis  of  the  data  used  MRA  (Multiple 
Regression  Analysis).  The  results  found  that  brand  trust  has  significant  effect  on  brand  loyalty. 
Brand image has no significant effect on brand loyalty and celebrity endorsement has no significa
nt 
effect on brand loyalty. The results showed that brand trust, brand image and celebrity endorsement 
effect significantly on brand loyalty.

Keywords : Brand Trust, Brand Image, Celebrity Endorsement, Brand     Loyalty}
		}