@thesis{thesis,
		author={HARIMURTI  ROSA},
		title ={PENGARUH DIMENSI CORPORATE SOCIAL RESPONSIBILITY (CSR) 
TERHADAP DIMENSI BRAND IMAGE DI PT. PLN (PERSERO) AREA MOJOKERTO},
		year={2017},
		url={http://eprints.perbanas.ac.id/2958/},
		abstract={Corporate  Social  Responsibility  (CSR)  is  one  of  strategic
marketing
concept
s
on
social 
causes
. The purpose of this study is to explain the influence of CSR’s dimension on dimension 
of  brand  image  in 
PLN  Company  in 
Indonesia.  This  study  focuses  on  legal  and  ethical 
res
ponsibilities  that  can  enhance
the  positive  functional  and  symbolic
image.  Sample
of  this 
study are 110 consumers that was chosen used on random sampling techniques 
in Mojokerto 
and  d
ata  collected  by  questionnaires
.  The  anlysis  tool  used
is
Partial  Least  S
quare
s
(PLS). 
The  empirical  results  indicate 
that  corporate  legal  r
esponsibility  has  significantly  effect  on 
functional
image
but legal responsibility does
not significantly effect on 
symbolic
image
. Next, 
ethical  responsibility  has  significant
effe
ct  on  both 
functional
image
and  symbolic
image
. 
Legal  responsibility  helps
enhancing  the  functional  image  than  symbolic  image
,  m
eanwhile 
the  ethical  responsibility  helps  enhancing  the  symbolic  image
than  functional  image
.  The
suggestion
is that if firms should focus on one aspect of the
CSR’s 
dimension
to enhance the 
brand image.

Key  words :Corporate  Social  Responsibility,  Legal  Responsibility,  Ethical  Responsibility, Brand Image
, Functional Image, Symbolic Image.}
		}