@thesis{thesis,
		author={RISTI  AYU PRATIWI EKA},
		title ={PENGARUH KUALITAS PROMOSI PENJUALAN, CITRA MEREK DAN
NILAI YANG DIRASAKAN NASABAH DENGAN VARIABEL
INTERVENING WORD OF MOUTH TERHADAP
KEPUTUSAN PENGGUNAAN KARTU KREDIT
BANK CIMB NIAGA DI SURABAYA
DAN SEKITARNYA},
		year={2016},
		url={http://eprints.perbanas.ac.id/328/},
		abstract={This research explains one of the factors that in test namely sales
promotion, brand image and values which felt with intervening variable word of
mouth against the decision of the customers using the product of credit card
CIMB Niaga bank. Questioner distributed to 120 respondents in Surabaya and
surrounding areas. Data analyzed using the methods of descriptive statistics to
see the factors that determine the decision of the client and use the analysis of
Shem used to analyze the relationship between the variables examined. The result
shows that in the variable sales promotion, brand image have a positive impact
directly to the decision of the customers , while brand image also have a positive
impact against wom in influencing the decision of the client, but on WOM has
negative impact against for decision to used credit card.
Keyword : Sales Promotion, Brand Image, Perceived Value, Word of Mouth.}
		}