@thesis{thesis,
		author={Sanova  Nurafni},
		title ={Comparative Study On Consumer Satisfaction In Choosing Shopping Places Between Modern And Traditional Market (Case Study: Bengkalis Island)},
		year={2021},
		url={http://eprints.polbeng.ac.id/1124/},
		abstract={This Study aims to determine "Comparative Study on Consumer Satisfaction in Choosing Shopping Places Between Modern and Traditional Markets (Case Study: Bengkalis Island)". This study aims to compare consumer satisfaction in choosing shopping places between modern and traditional markets, with a case study on the island of Bengkalis. This research uses quantitative comparative method. Data collection techniques were carried out by interviewing, questionnaire, and literature study with a sample of 100 people. respondents are more satisfied and choosing shopping in traditional markets than in modern markets is the price aspect, this is because the prices of goods in the modern market are not affordable for some people. Meanwhile, the reason why respondents are more satisfied and choosing shopping in modern markets rather than traditional markets is the emotional aspect. for some people, shopping at modern markets may feel more prestigious. Not only that, respondents also choosing the modern market because modern markets are comfortable, clean, and have better quality assurance of goods and better service quality.}
		}