@thesis{thesis,
		author={Susi  Susi},
		title ={Visual Branding as Communication Strategy Used by PT. RAPP Through Website},
		year={2024},
		url={http://eprints.polbeng.ac.id/13009/},
		abstract={The aim of the research is to identify the visual brand elements used visual communication on the RAPP website. The author conducted descriptive-qualitative research in try to understand the data and material on this website.  Data collection technique in this study was observation on a website. The object of this research is the RAPP website. The results of the study show that visual brand elements are used consistently and with great care to produce a distinctive brand identity. The colors and typography complement the company's brand values and personality, and the prominently. This website uses high quality images, giving a professional impression.}
		}