@thesis{thesis,
		author={Ramadani  Novalia},
		title ={The Influence of Store Atmosphere, Price on Consumer Purchase Decision at Pesona Store},
		year={2024},
		url={http://eprints.polbeng.ac.id/14473/},
		abstract={Purchase decisions is the process by which consumers make an assessment of the various alternative options and choose one or more alternatives are needed based on certain considerations. Study aimed to examine the effect of stores atmospheric and prices suitability on consumer purchase decisions at Pesona Store. Samples are taken by 100 respondents, using purposive sampling method. Data collection is done by distributing questionnaires. Analysis technique was multiple linear regression analysis. Based on the results of the analysis showed that the store atmosphere has positive and significant effect on purchase decisions. Price suitability positive and significant impact on purchase decisions. To improve purchase decisions at Pesona Store, Pesona Store needs to add a payment facility that make consumers easier on payment transactions and maintain the cleanliness the room so that consumers feel comfortable and offers affordable prices of products to encourage consumers make purchase decisions.}
		}