@thesis{thesis,
		author={Afrina  Nurul},
		title ={The Effect of Promotion, Ease of Access, and Discounts on Impulsive Buying Decisions of Shoppe Shopping Application Users in College Student Bengkalis City},
		year={2022},
		url={http://eprints.polbeng.ac.id/4695/},
		abstract={This research is motivated by the phenomenon of online shopping which causes
impulsive buying. Through online shopping, consumers are no longer limited by
time, space and distance. There are several factors that influence consumers to
make impulsive buying, namely the existence of attractive promotions,
convenience when shopping, and discounts that increasingly influence consumers
to make impulsive buying. In addition, this study aims to determine the effect of
promotions, ease of access and discounts on the impulsive buying decisions of
shopee shopping application users in bengkalis city college students. This study
uses a quantitative approach with the type of associative research. The data used
by researchers are primary data and secondary data. Data was collected by
distributing questionnaires to respondents. The sampling technique used nonprobability
sampling with a sample size of 100 respondents. The data analysis
technique was carried out using the multiple linear regression method through the
SPSS program. Lastly, the results of the study show that partially Promotion, Ease
of Access, Discounts have a positive and significant impact on Impulsive Buying
decisions on Shopee Shopping Application Users in Bengkalis City Students.}
		}