@thesis{thesis,
		author={Kartika  Wendi},
		title ={Pengaruh Kualitas Terhadap Minat Beli Produk Branded Sepatu/Tas Tiruan (Kw)},
		year={2021},
		url={http://eprints.polbeng.ac.id/598/},
		abstract={This  study  aims  to  determine  and  analyze  effect  of  quality  on  the  interest  of  buying  of  branded 
imitation  shoes/bags  product.  This  type  of  research  is  a  type  of  associative  research.  Data  were 
collected in the form of a questionnaire with a non-probability sampling method, namely purposive  sampling  technique.  Samples  were  taken  as  many  as  100  respondents,  namely  people who  have  bought  artificial  branded  imitation shoes/bags  product.    The  results  of  the  descriptive analysis of the quality variable can be seen that the mean average score is 3.78 and is included in the  High  class  category.  While  the  results  of  the  descriptive  analysis  of  the  Purchase  Interest variable  can  be  seen  that  the  mean  average  score  is  3.63  and  is  included  in  the  High  class category. From the results of the calculation of the significance test of  the quality variable, it can be seen that t count 12.865> t table 1.984 with sig 0.000 <? = 0.05. Thus it can be concluded that quality has a positive and significant effect on purchase intention, so that the alternative  hypothesis  Ha  is  accepted  and  Ho  is  rejected.  The  value  of  the  correlation  or  relationship  (R)  is 0.793  and  a  large  R  square  or  the  so-called coefficient  of  determination  (KD)  is  0.628,  which means  that  quality  affects  purchase  interest  by  62.8%  and  the  rest  is  influenced  by  other  factors  which is not discussed in this final project.}
		}