@thesis{thesis,
		author={Wahyudi  Yusuf},
		title ={Strategies To Create Competitive Advantages Through Brand Image, Product Packaging Design, and Outlet Atmosphere In The Beverage Franchise Business. (Case Study on Janji Jiwa Beverage Business in Bengkalis City)},
		year={2021},
		url={http://eprints.polbeng.ac.id/622/},
		abstract={This study aims to determine strategies in increasing competitive advantage through the factors of brand image, product packaging design, and outlet atmosphere in the franchise beverage business, namely Janji Jiwa beverage business in Bengkalis City. This study uses a qualitative descriptive method, which is to explain systematically and describe accurately and clearly. Data collection techniques used in this research are by using interviews, observation, and documentation. The results of the research that have been conducted indicate that through 3 factors, namely brand image, product packaging design, and outlet atmosphere, the main strategies in increasing competitive advantage are brand image factors. Because a brand image that gives a positive impression on consumers will make consumers interested in these products. Thus, in creating a positive brand image in the eyes of consumers, the product packaging design and outlet atmosphere provided must be able to support this. So that there is a close relationship between these three factors which in turn makes brand image the most important factor in being able to create competitive advantage for Janji Jiwa products in Bengkalis City with other products.}
		}