@thesis{thesis,
		author={Amandarhizka  Cici},
		title ={Effect of Product Placement and Brand Awareness in Electronic Cinema (Sinetron) on Prime Time Show on Indonesian Private Television Channels on the Customer Purchase Intention (Case Study of Consumers at Bengkalis District)},
		year={2022},
		url={http://eprints.polbeng.ac.id/6898/},
		abstract={This study aims to find the effect product placement and brand awareness
purchase intention of the Bengkalis community true electronic cinema during
prime time on Indonesian private television channels. The variables used consist
of two independent variables and one dependent variable. The type of the data is
primary data and secondary data obtained from questionnaires and literature
study. This study uses quantitative methods, data collection techniques are carried
out by distributing online with a sample of 100 respondents watch electronic
cinema during prime time of Indonesian private television channels of the
Bengkalis community. The sampling technique used non-probability sampling
method, data analysis use associative descriptive statistics with multiple linear
regression, while data processing usd SPSS version 25 program. The results
showed that partially and simultaneously variables product placement and brand
awareness had a positive and significant effect on purchase intention.}
		}