@thesis{thesis,
		author={Asmara  Rita},
		title ={The Influence Of Marketing Mix On Buying Interest And Purchasing Decision Smes Bumdesa Tuah Baru Unit Usaha Umkm Mart Selatbaru},
		year={2021},
		url={http://eprints.polbeng.ac.id/912/},
		abstract={This study aims to determine the effect of marketing strategies on purchase intention and purchasing decisions at The Influence Of Marketing Mix Strategy On Buying Interest And Purchasing Decision SMEs Bumdesa Tuah Baru   Unit Usaha  UMKM  Mart  Selatbaru.The  research  method  used  is  a  quantitative approach by collecting primary data through a survey method by distributing questionnaires to 100 consumers who have made purchases at SMEs Bumdesa Tuah Baru   Unit Usaha UMKM Mart Selatbaru. The analytical method used is multiple linear regression which is first performed the classical assumption test. Hypothesis testing is done by statistical test namely t test, f test and determination test (R Square). The results obtained indicate that the marketing mix has a significant influence on buying interest and consumer purchasing decision for souvenir  products  by SMEs  Bumdesa  Tuah  Baru    Unit  Usaha  UMKM  Mart Selatbaru}
		}