@thesis{thesis, author={Rahayu Dewi}, title ={Pengaruh Risiko Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Masyarakat Bengkalis)}, year={2021}, url={http://eprints.polbeng.ac.id/920/}, abstract={This study aims to determine and analyze the risks of online purchases in people who shop online. This type of research is a type of associative research. The sample taken in this study were 100 respondents, namely the Bengkalis community who had bought online. Data were collected in the form of a questionnaire with a nonprobability sampling method, namely purposive sampling technique. Analyzed using simple correlation test, simple linear regression test and hypothesis testing. The results in this study indicate that risk has a positive and significant effect with the coefficient of determination (KD) of 0.086 or equal to 8.6% of consumer purchasing decisions, while the remaining 0.914 or 91.4% is influenced by variables other than risk. Which was not discussed in this study.} }