@thesis{thesis,
		author={Pamungkas  Fadillah},
		title ={PENGARUH BRAND POSITIONING, PERSEPSI KONSUMEN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FLIMEAL},
		year={2023},
		url={http://eprints.stiebankbpdjateng.ac.id/1045/},
		abstract={ABSTRACT
This study aims to determine the effect of brand positioning, consumer perceptions, and product quality on purchasing decisions for filmeal products in the city of Tegal.  Flimeal is a healthy drink rich in protein and low in fat present to invite people to a healthy lifestyle, and in the city of Tegal Ade Rai opened his fitness center and implemented the 6 pillars of the health transformation of the Tegal city government to invite the people of the city of Tegal to live a healthy life.  The collected sample is 106 respondents and the data analysis method used is multiple linear analysis.  The results of the T test (Partial) meet the criteria where the calculated and significant t values of each variable exceed the t table values.  Thus, each of the independent variables (Brand Positioning, Consumer Perceptions, and Product Quality) has a positive and significant influence on the Purchase Decision of flimmeal products in the city of Tegal.}
		}