@thesis{thesis,
		author={Luqyana Romyz  Mohammad},
		title ={PENGARUH PEMASARAN BERBASIS PENGALAMAN DAN KUALITAS LAYANAN TERHADAP MINAT KUNJUNG ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN DI TIMEZONE PLAZA PEKALONGAN},
		year={2023},
		url={http://eprints.stiebankbpdjateng.ac.id/1065/},
		abstract={Businesses in the leisure and entertainment industry make companies must focus on fulfilling customer satisfaction so that it will trigger interest in repeat visits and business can continue to grow. Companies have their own ways of fulfilling customer satisfaction, some of which are by sharing pleasant experiences and providing good service. This study aims to look at the analysis between the influence of experiential marketing and service quality on repeat visit interest using customer satisfaction as mediation. The object of this research is visitors who play and buy play balances at Timezone Plaza Pekalongan. The research is quantitative and has a sample of 96 respondents. The sampling technique used used purposive sampling technique with non probability sampling technique. The results of this study are customer-based marketing does not show a significant effect on repeat visit interest, on the contrary, it has a significant effect on customer satisfaction and has a significant effect on repeat visit interest through customer satisfaction. Service quality cannot have a significant direct effect on revisit interest or indirectly through customer satisfaction. Service quality also has no significant effect on customer satisfaction. Customer satisfaction has a significant influence on re-visit interest.}
		}