@thesis{thesis,
		author={Indah Puspitasari  Sri},
		title ={PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY STUDI KASUS: BAWANG GORENG SIMBOK},
		year={2023},
		url={http://eprints.stiebankbpdjateng.ac.id/1087/},
		abstract={This study aims to determine the effect of Brand Image and Brand Trust on Brand Loyalty. This research is included in the quantitative research. The data colection method used was distributing questionnaries with a sampling technique using purposive sampling method. The population in this study were Bawang Goreng Simbok customers and 65 respondents were the sample. The data analysis method used is Partial Least Square (PLS) using the SmartPLS application.  Based on the results of the study it can be concluded that Brand Image has positive and significant effect on Brand Loyalty, Brand Image has positive and significant effect on Brand Trust, Brand Trust has positive and significant effect on Brand Loyalty, Brand Image also has positive and significant effect on Brand Loyalty through Brand Trust as a whole indirect.}
		}