@thesis{thesis,
		author={Pratama  Aditya Akbar},
		title ={PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI ULANG DI TOKOPEDIA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING},
		year={2023},
		url={http://eprints.stiebankbpdjateng.ac.id/1222/},
		abstract={This research aims to determine the influence of product quality and brand image on repurchase intention with customer satisfaction as an intervening variable. The sample for this study consists of 140 respondents who are Tokopedia users in Sukoharjo. IBM SPSS is used for data processing. The analysis methods employed include Data Quality Test, Classical Assumption Test, Model Test, and Hypothesis Test using Path Analysis and Sobel Test. The findings of this research indicate that product quality and brand image have a significant and positive influence on customer satisfaction, product quality does not have a influence on repurchase intention, brand image and customer satisfaction have a significant and positive influence on repurchase intention, customer satisfaction is capable of mediating the effects of product quality and brand image on repurchase intention.}
		}