@thesis{thesis,
		author={PRAYTINO  EDY},
		title ={PENGARUH CITRA MERK DAN KEPERCAYAAN TERHADAP MINAT KUNJUNG ULANG, SEBAGAI VARIABEL INTERVENING (STUDI KASUS AHASS ASTRA MOTOR CENTER SEMARANG)},
		year={2023},
		url={http://eprints.stiebankbpdjateng.ac.id/1316/},
		abstract={The purpose of this study was to analyze the effect of brand image and trust on the intention to revisit motorized vehicle services at Ahas PT. Astra Motor Center Semarang, with customer satisfaction as the intervening variable. The hypothesis of this study is that brand image has a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on intention to revisit, trust has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on intention to revisit, customer
 

satisfaction has a positive and significant effect on intention to revisit. The number of samples in this study were 96 consumers. Then the data collection method is through questionnaires and data analysis using PLS which includes tests of convergent validity, discriminant validity, composite reliability, second order confirmatory factor analysis, F2, R2, SRMR, and hypothesis testing The results of the study show that brand image has a positive and significant effect on customer satisfaction. Brand image has a positive and significant effect on intention to revisit. Trust has a positive and significant effect on customer satisfaction. Trust has a positive and significant effect on intention to revisit. Customer satisfaction has a positive and significant effect on intention to revisit. Customer satisfaction is able to mediate trust in the intention to revisit. Customer satisfaction is able to mediate trust in the intention to revisit.}
		}