@thesis{thesis, author={Aisy Putri Nabila Rihhadatul}, title ={Dampak Digital Banking Terhadap Profitabilitas Usaha Mikro Kecil Dan Menengah (UMKM) (Studi Kasus Pada Pelaku UMKM Di Kabupaten Brebes)}, year={2023}, url={http://eprints.stiebankbpdjateng.ac.id/1460/}, abstract={This study aims to analyze digital banking on the profitability of MSMEs. This study uses dependent and independent variables. The sample in this study were 100 MSME actors in Brebes Regency. Sampling using simple random sampling method. The type of data in this study is quantitative, while the data source comes from primary data obtained from the results of questionnaires in the form of interviews and google forms. data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this study indicate that the variable ease of receiving payments from customers has a positive effect on the profitability of SMEs. Then for other variables it does not affect the profitability of SMEs. Keywords: MSME, Digital banking, Profitability.} }