@thesis{thesis, author={Fitriana Shafira Nur}, title ={Pengaruh Online Hotel Review Pada Kesesuaian Antara Strategi Dan Sistem Pengendalian Manajemen}, year={2023}, url={http://eprints.stiebankbpdjateng.ac.id/1484/}, abstract={This study aims to analyze the effect of online hotel reviews on the use of interactive management control systems and diagnostic management control systems for star hotels in Semarang City. The population in this study includes all star hotels in the city of Semarang with a research sample of 80 samples and using primary data. The results of this study indicate that the strategic fractional variable has an effect on the interactive management control system and the diagnostic management control system, but the online hotel review variable has no effect on the interactive management control system and the diagnostic management control system.} }