@thesis{thesis,
		author={Agassi  Randi},
		title ={PENGARUH ELEMEN SOCIAL MEDIA MARKETING TERHADAP PURCHASE DECISION DIMEDIASI BRAND TRUST},
		year={2024},
		url={http://eprints.stiebankbpdjateng.ac.id/1789/},
		abstract={This research aims to analyze the influence of social media marketing elements on purchase decisions mediated by brand trust. The population in this study were BPJS Employment Cilacap Branch participants who follow the BPJS Employment Instagram social media. In this research, the sampling technique used was simple random sampling. The sample size was calculated by multiplying the number of indicators by 5 to obtain 140 respondents. Data analysis was carried out using the Partial Least Square (PLS) method using SmartPLS software. The results of the research show that interactivity has a significant influence on the purchase decision, informativeness has a significant influence on the purchase decision, entertainment has a significant influence on the purchase decision, perceived relevance has a significant influence on the purchase decision, interactivity significant influence on the purchase decision through brand trust as mediation, informativeness has a significant influence on purchase decision through brand trust as mediation, entertainment has a significant influence on purchase decision through brand trust as mediation, perceived relevance has an influence significant influence on the purchase decision through brand trust as mediation and brand trust has a significant influence on the purchase decision.
Keyword : Social Media Marketing, Purchase Decision, Brand Trust}
		}