@thesis{thesis,
		author={Widibiyo  Predo Bagus},
		title ={PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL LISTRIK DI KOTA SEMARANG},
		year={2024},
		url={http://eprints.stiebankbpdjateng.ac.id/1813/},
		abstract={Asbtract

One of the latest developments in the automotive sector is the use of electric vehicles, which is an environmentally friendly way to reduce greenhouse gas emissions. The electric vehicle market is growing as people become increasingly aware of environmental problems. This research aims to determine the influence of price, product quality, brand image and after-sales service on the decision to purchase an electric car in Semarang City. Apart from that, we also want to know whether after-sales service influences the decision to purchase an electric car in the city of Semarang. SPSS 26 will be used to analyze data collected from quantitative descriptive research conducted using a questionnaire. A total of 96 consumers who are considering buying an electric car participated in this research as respondents. Analysis of the findings shows that brand perception, product quality, price, and after-sales support are all independent factors in this research that have a good and large impact on consumers' decisions to purchase, both separately and collectively. 

Keywords: Brand Image, Prices, Quality, Price, Purchase Decisions, and After Sale.}
		}