@thesis{thesis,
		author={Kusmanto  Yohanes Pito},
		title ={PENGARUH KUALITAS PELAYANAN, CITRA PERUSAHAAN, PERSEPSI RISIKO, DAN PROMOSI PENJUALAN TERHADAP MINAT NASABAH DALAM PENGAMBILAN KREDIT PEMILIKAN RUMAH (KPR) (Studi Pada Nasabah PT Bank Jateng di Kabupaten Blora)},
		year={2024},
		url={http://eprints.stiebankbpdjateng.ac.id/1841/},
		abstract={Abstract
Mortgage loan users at PT Bank Jateng Blora continue to decline from 2020-2023, namely by -
37.75%. This research uses the quantitative method. H1 Quality of Service, the results of the
calculation of the T test show that the T count (2.294) T table (1.661), and the signification value
(0.024) 0.05. H2 Corporate Image results from observations show that T count (0.291) T table
(1.661) and significance value (0.772) 0.05. H3 Risk Perception The results of the observations
showed that the T count (0.40) T table (1.661) and the signification value (0.968) 0.05. H4 Sales
Promotion The results of the observations showed that the T count (5.504) T table (1.661) and
the signification value (0.000) 0.05.The quality of service is not significant to customer interest
in taking home ownership loans (KPR). The company's image is not significant to customer
interest in taking home ownership loans (KPR). Risk perception is not significant to customer
interest in taking home ownership loans (KPR). Sales promotion has a positive and significant
effect on customer interest in taking home ownership loans (KPR).
Keywords: Service Quality, Company Image, Risk Perception, Sales Promotion.}
		}