@thesis{thesis,
		author={Rarasari  MELDHA PRATICHA},
		title ={PENGARUH IKLAN TV, CELEBRITY ENDORSER DAN TAGLINE TERHADAP KESADARAN MEREK SAMPO PANTENE DI SURABAYA},
		year={2018},
		url={http://eprints.ubhara.ac.id/124/},
		abstract={The purpose of this research is to know how the effect of television commercial, celebrity endorser and tagline toward awareness of Pantene Shampoo in Surabaya. The Research method is use quantitative descriptive. The
measurement of variable using kinds of Likert Scale through spread the questioner. The sample of the research among 90 respondents.
The result of the research show that based on simultaneous and partial independent variable Television commercial, celebrity endorse and tagline, it has
significant effect toward awareness of Pantene Shampoo in Surabaya.Variable that has dominant effect is celebrity endorser, because of that result the use of celebrity endorser should has high credibility, popularity and the power to make consumer interested in order to make the product can compete in this}
		}