@thesis{thesis,
		author={Putri  Rika Amalia},
		title ={ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJULAN HANDPHONE PADA TOKO DUNIA CELL DI KOTA SURABAYA},
		year={2022},
		url={http://eprints.ubhara.ac.id/1670/},
		abstract={This study aims to determine future strategies in order to increase sales. The analysis used in this research is using SWOT analysis. This research method is using descriptive qualitative research. In this analysis, it is known that Toko Dunia Cell is in quadrant I, this position indicates a strong and potential company, so the appropriate strategy to be implemented is SO, namely the company optimizes strengths to take advantage of existing opportunities by taking into account all threats that are possible by competitors in the market. SO Strategy steps that must be paid more attention to are improving product quality, increasing product diversity, and being more responsive to customer demands. Toko Dunia Cell can increase the opportunities that exist by taking advantage of the economy that is starting to grow steadily, the number of people who are looking for cellphones because they are needed to enter certain locations, and the large number of young and old people who are interested in cellphones}
		}