@thesis{thesis,
		author={Astuti  Alfia Yuli Pangesti},
		title ={PENGARUH PERIKLANAN, CELEBRITY ENDORSER DAN KOMUNIKASI
MULUT KE MULUT TERHADAP KEPUTUSAN PEMBELIAN PADA CV. MITRA
ADI SLEMAN},
		year={2023},
		url={http://eprints.ubhara.ac.id/2329/},
		abstract={This research was conducted with the aim of finding out how much influence advertising, celebrity endorsers and word of mouth communication have on purchasing decisions at CV. Partner Adi Sleman. The type of research used was
quantitative with a sample size of 96 people. Variable measurement uses Likert scale data by distributing questionnaires. Data processing was carried out using
SPSS software. For testing, use validity tests and reliability tests. Meanwhile, the data analysis technique uses multiple linear regression analysis and the
coefficient of determination test (Adjusted R square). The research results show that advertising, celebrity endorsers and word of mouth communication simultaneously have a significant influence on decisions. Meanwhile, advertising
partially has a significant influence on purchasing decisions, celebrity endorsers simultaneously have a significant influence on purchasing decisions, and word of
mouth communication partially has a significant influence on purchasing decisions at CV. Partner Adi Sleman}
		}