@thesis{thesis,
		author={Jayanti  Gian Dwi},
		title ={ANALISIS SWOT UNTUK MENGETAHUI POSITIONING PERUSAHAAN DALAM MENENTUKAN STRATEGI PERUSAHAAN PADA UD. MAHKOTA GEMPOL},
		year={2019},
		url={http://eprints.ubhara.ac.id/473/},
		abstract={UD. Mahkota Gempol is at quadran 1, this position designates strong company and then strategy that must applied is SO that is : Improve service friendliness in the marketing department to establish good relations with customers, maintain products that have complied with Indonesian National Standards so that they can receive requests for electrical equipment from national projects, improve diverse products so that they can expand their distribution channels. As for strategy competitive use Internal-External Matrix that is : Improve the skill of the workforce to face new competitor, creating better service, provide the type of product sold according to the customer's wishes, provide price competition with competing companies, lowerprice with various pieces}
		}