@thesis{thesis,
		author={SHABRINA S.  AZHARIA ASMARANI},
		title ={AKTIVITAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DALAM MENINGKATKAN KUALITAS PELAYANAN DI PT. SUN STAR MOTOR SIDOARJO},
		year={2019},
		url={http://eprints.ubhara.ac.id/815/},
		abstract={Customer Relationship Management (CRM) is an interesting phenomenon in maintaining good relations with its customers. This is where it is necessary to implement CRM as a communication activity that aims to improve the quality of service to consumers so that they continue to use the services of the same company continuously. The purpose of this study was to find out how Customer Relationship Management (CRM) activities carried out by PT. Sun Star Motor Sidoarjo. This study uses qualitative methods with the use of total sampling techniques and interactive data analysis techniques. The results of this study are that there are positive benefits to customers after following the education and training (fleet customer) for Mitsubishi FUSO drivers and mechanics, training and product education to them has a positive
impact on improving their ability and productivity to carry out their duties.}
		}