@thesis{thesis,
		author={.  Eilien},
		title ={ANALISIS PENGARUH VARIASI MENU DAN WORD OF MOUTH TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN PADA RESTORAN CEPAT SAJI KENTUCKY FRIED CHICKEN DI PALEMBANG},
		year={2018},
		url={http://eprints.ukmc.ac.id/10268/},
		abstract={ABSTRACT

fast food becomes one of culture, trend and even lifestyle of society. Fast food 
increasingly popular has an affordable price, easy and fast in the presentation. 
The number of fast-food restaurants to the restaurantto have a variety of diverse 
menus as well as efforts for the promotion of word of mouth created. Promotion 
by word of mouth is very important as a promotion made by the nearest person to 
encourage consumer buyer decisions more effectively. One of the popular fast
food restaurants in Indonesia is KFC. The purpose of this research is to analyze 
the influence of menu variation and word of mouth to consumer purchase decision 
at KFC fast food restaurant in Palembang. In this study involving 100 
respondents taken by using purposive sampling technique. In this study using 
multiple regression analysis technique. The results in this study indicate the 
existence of variations in menu and word of mouth have a positive and significant
influence on consumer purchasing decisions.

Keyword: menus variation, word of mouth and purchasing decision.}
		}