@thesis{thesis,
		author={Cecily  Karen},
		title ={PERBEDAAN KONSEP DIRI DALAM KEPUTUSAN PEMBELIAN ONLINE FOOD DELIVERY PADA GENERASI Z DAN GENERASI Y},
		year={2023},
		url={http://eprints.ukmc.ac.id/10649/},
		abstract={this study aims to examine differences in self-concept in online food delivery purchasing decisions for gen z gen y. The hypotheses put forward in this study are: 1) There is no significant difference in self-concept in online food delivery purchasing decisions for gen z and gen y; 2) There are significant differences in self-concept in purchasing online food delivery decisions for gen z and gen y. The sample in this study is the age range of generation Z (1981-1996) and generation Y (1997-2012) totaling 60 people. The sampling technique used purposive sampling with the condition that it has an age range of generation z and generation y and 
has used online food delivery platforms. This study uses self-concept scale and purchase decision scale. Data analysis techniques using independent sample t-test. Analysis of the data obtained that the significance value of self-concept for gen z and gen y was 0.498 (p> 0.05), and the significance value for purchasing decisions for gen z and gen y was 0.057 (p> 0.05) which means there was no significant difference to self-concept in purchasing decisions online food delivery for gen z and gen y.

Keywords: Online Food Delivery, Purchase Decision, Self Concept, Generation Z, Generation Y}
		}