@thesis{thesis, author={Santi Chyntia Rachma}, title ={Pengaruh Store Atmosphere Terhadap Proses Keputusan Pembelian Hompizz Delivery & Cafe}, year={2017}, url={http://eprints.ukmc.ac.id/1510/}, abstract={This research aims to determine the effect of store atmosphere consisting of exterior, general interior, store layout, and interior display for purchase decisions process in Hompizz Delivery & Cafe Palembang. This research is taking 96 people to used for research. This research result indicates that exterior variables have a negative influence of consumer?s purchasing decisions. For general interior variables, and store layout variables have a positive influence of consumer?s purchasing decisions. While the variable of store layout has no effect of consumer?s purchasing decisions.} }