@thesis{thesis,
		author={.  Jetlly},
		title ={ANALISIS FAKTOR - FAKTOR DALAM KEPUASAN YANG MEMPENGARUHI 
LOYALITAS KONSUMEN SMARTPHONE SAMSUNG DI PALEMBANG},
		year={2017},
		url={http://eprints.ukmc.ac.id/9112/},
		abstract={The aim of this study was to determine the effect of satisfaction factors on 
Samsung Smartphone user loyalty on This type of research survey. The 
population in this study is the consumer who use Samsung Smartphone in 
Palembang. The sampling technique used purposive sampling which involved 138 
respondent. The analysis technique used multiple linear regression analysis to test 
the hypothesis using the F test and t test .The results showed that customer 
satisfaction which consist of value to price relationship, product quality, product 
feature, reliability, and warranty affect were simultam to Samsung Smartphone 
user loyalty. The T test showed that value to price relationship didn?t affact on
Samsung Smartphone user loyalty partialy. But product quality, product feature, 
reliability, and warranty affact to Samsung Smartphone user loyalty partialty.


Keywords: Customer loyalty and Customer satisfaction}
		}