@thesis{thesis,
		author={.  Caroline},
		title ={PENGARUH LOKASI, SUASANA TOKO, DAN KUALITAS PRODUK MAKANAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ROTI BREADTIME PALEMBANG},
		year={2017},
		url={http://eprints.ukmc.ac.id/9116/},
		abstract={The purpose of this study is to examine the effect of location, store atmosphere 
and quality product of food on purchasing decisions at BreadTime bakery 
Palembang. Population in this research is community around BreadTime bakery. 
Sample is set as many 100 people. Hypothesis testing using multiple regression 
analysis method with SPSS version 17.0. Test result show that the first hypothesis 
starting that the location effect on purchasing decisions, received. The second 
hypothesis which states that the store atmosphere has an effect on purchasing 
decisions, is accepted. The third hypothesis which states that the quality product 
of food has an effect on decisions, received. The fourth hypothesis which states 
that the location, store atmosphere and quality product of food affect the purchase 
decision is accepted.

Keywords : Marketing, Location, Store Atmosphere, Quality Product of Food, 
Purchasing Decisions, BreadTime Bakery.}
		}