@thesis{thesis,
		author={.  Anton},
		title ={ANALISIS PENGARUH FAKTOR-FAKTOR STORE ATMOSPHERE TERHADAP MINAT BELI PADA SOCIAL MARKETPLACE (SOMA) DI PALEMBANG},
		year={2018},
		url={http://eprints.ukmc.ac.id/9202/},
		abstract={This paper aimed at identifying the effects of store atmosphere on the consumer purchase intention in Social marketplace (SOMA), Palembang. This research was survey. A sample of 100 consumers was taken who usually visited these social marketplace (SOMA) in Palembang. Data was collected through a well-structured questionnaire and analyzed through multiple regression analysis. Research findings indicate that store atmospheric variables such as cleanliness, scent, lighting, display/layout, temperature, and participants have insignificantimpact on the purchase intention of the consumers whereas music and color have significant impact on consumers? purchase intention. 


Keyword: Store atmosphere and purchase intention}
		}