@thesis{thesis,
		author={Zainudin  Ditha Monica},
		title ={PENGARUH MOTIVASI BELANJA HEDONIS DAN POTONGAN HARGA TERHADAP IMPULSE BUYING PADA E-COMMERCE},
		year={2018},
		url={http://eprints.ukmc.ac.id/9203/},
		abstract={This study aims to know the influence of hedonic shopping motivation and price discount toward impulse buying on e-commerce. The population in this study are consumers who have been shopping online on e-commerce sites. Samples in this study are 100 respondents who have met the criterias determined using purposive sampling method.  The result of t-test showed that hedonic shopping motivation have significant affect  to impulse buying on e-commerce and price discount have significant affect to impulse buying on e-commerce. The result of F-test showed that hedonic shopping motivation and price discount has simultaneously affect impulse buying on e-commerce.

Keyword: hedonic shopping motivation, price discount, impulse buying, e-commerce.}
		}