@thesis{thesis,
		author={Kinardi  Kristina},
		title ={ANALISIS PENGARUH VISIBILITY, CREDIBILITY, ATTRACTION DAN POWER BRAND AMBASSADOR TERHADAP BRAND IMAGE SHOPEE DI PALEMBANG},
		year={2019},
		url={http://eprints.ukmc.ac.id/9265/},
		abstract={The Purpose of this study to analyze the influence of visibility, credibility,
attraction and power brand ambassador on brand image Shopee. Population in
this study are college student in the city Palembang. The sample of this research
110 respondents with using non probability sampling method. Data analysis
techniques in this study are validity test, reliability test, classical assumption test,
multiple linuer regression analysis, t test, f test and coeffiecient of determination
with the help of SPSS programs. The results of this study is indicated that there is
a positive influence and significant between visibility, credibility, attraction and
power variables on brand image Shopee.

Keywords: Visibility, Credibility, Attraction, Power, Brand Image}
		}