@thesis{thesis,
		author={Antonius  Yolanda Puteri},
		title ={PENGARUH KESADARAN MEREK, ASOSIASI MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ALFAMART WILAYAH JAKABARING KOTA MADYA PALEMBANG},
		year={2019},
		url={http://eprints.ukmc.ac.id/9294/},
		abstract={The objectives of this research is to determine the influence of brand 
awareness, brand association, precieved quality, and brand loyalty to purchasing 
decision to buying in Alfamart. This study uses brand equity as the theory with 
brand awareness, brand association, precieved quality, and brand loyalty as the 
dimenssions. The population is all people in Palembang, then the sample is people 
who ever make purchasing in Alfamart. The sum of sample is 100 respondents. The 
data analysis is multiple regression analysi. The results showed that brand 
awareness, brand association, and brand loyalty have a effect to purchasing 
decision. But precieved quality does not affect to purchasing decision.

Keywords: brand awareness, brand association, precieved quality, brand loyalty,purchasing decision}
		}