@thesis{thesis,
		author={Anstonius  Yergie Puteri},
		title ={PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI JAM TANGAN DANIEL WELLINGTON},
		year={2019},
		url={http://eprints.ukmc.ac.id/9295/},
		abstract={This study aims to analyze the influence of celebrity endorser on 
consumer purchase intention to buying Daniel Wellington watches. The 
population in this study is social media: Instagram users who want to make 
purchase on Daniel Wellington watches. The sample of this research is 100 
respondents with using the non-probability sampling method and researchers 
used a pretest step with 30 respondents. Data analysis techniques in this study are 
validity test, reliability test, classic assumption test, multiple linear regression 
analysis, t test, f test, and coefficient of determination. The results of this study is 
indicate that there are positive influences and significant between attractive, 
trustworthiness, and expertise variables on consumer purchase intention to 
buying Daniel Wellington watches.

Keywords : attractive, trustworthiness, expertise, consumer purchase intention.}
		}