@thesis{thesis,
		author={LKF  Sherly Natasia},
		title ={PENGARUH KEPERCAYAAN MEREK, REPUTASI MEREK DAN HARGA TERHADAP LOYALITAS MEREK PADA PRODUK WARDAH DI PALEMBANG},
		year={2019},
		url={http://eprints.ukmc.ac.id/9296/},
		abstract={This study aims to determine whether there is an influence on brand trust variables, 
brand reputation and price on brand loyalty in Wardah products in Palembang. In 
this study using theories about brand trust, brand reputation, price, and brand 
loyalty. This study takes a population of all female consumers who buy and use 
Wardah products in Palembang. The sample in this study was selected based on 
purposive sampling technique so that the sample used was 100 respondents. Data 
analysis method used is multiple regression analysis to determine whether there is 
an influence of brand trust variables, brand reputation, and price on brand loyalty 
variables in Wardah products in Palembang. The results of this study indicate that 
the variables of brand trust, brand reputation, price have a positive and significant 
effect on brand loyalty in Wardah products in Palembang.

Keywords : Brand Trust, Brand Reputation, Price, Brand Loyalty.}
		}