@thesis{thesis,
		author={Natalia  Mely},
		title ={SIKAP KEUANGAN, PREFERENSI RISIKO, SOCIAL MEDIA INFLUENCER, DAN MINAT INVESTASI GENERASI Z DI BURSA EFEK INDONESIA (STUDI PADA MASYARAKAT DI KOTA PALEMBANG)},
		year={2023},
		url={http://eprints.ukmc.ac.id/9656/},
		abstract={This study aims to determine the positive influence of financial attitudes, risk preferences, and social media influencers on investment interest in the Indonesia Stock Exchange for generation Z in Palembang. The data used is primary data. The population in this study is all members of Generation Z in Palembang City. The sample collection technique used was purposive sampling. Hypothesis testing is done by multiple regression analysis. The results of the study show that there is a positive influence of financial attitude, risk preferences, and social media influencers on investment interest in the Indonesia Stock Exchange for generation Z in Palembang.

Keywords: Financial Attitude, Risk Preference, Social Media Influencer, Interest 
in Investment.}
		}