@thesis{thesis,
		author={Sari  Novita},
		title ={PENGARUH ELECTRONIC WORD OF MOUTH, BRAND AMBASSADOR, DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SOMETHINC},
		year={2023},
		url={http://eprints.ukmc.ac.id/9715/},
		abstract={This research was conducted aiming to determine the effect of electronic word of mouth, brand ambassadors, and brand image on buying interest in Somethinc products. The population used in this study are people who follow social media accounts Instagram, TikTok and Twitter Something. With several criteria in sampling, there were 93 samples with purposive sampling technique. The results of this study indicate that electronic word of mouth and brand image have a significant and positive effect on buying interest to Somethinc products, while brand ambassadors do not have a significant effect on buying interest to Somethinc products.

Keywords: E-Wom, Brand Ambassador, Brand Image, and Buying Interest}
		}