@thesis{thesis,
		author={Tanarya  Kelvin},
		title ={Pengaruh E-WOM, E-Service Quality dan Sales Promotion Terhadap Kepuasan Konsumen Lazada},
		year={2023},
		url={http://eprints.ukmc.ac.id/9744/},
		abstract={ABSTRACT

This study aims to analyze and prove the effect of the Electronic-Word of Mouth, E-Service Quality and Sales Promotion on the Lazada Consumer Satisfaction. This research is a quantitative study using a survey method. The number of samples in the study is believed to be 100. The results of this study indicate that the Electronic- Word of Mouth variable and Sales Promotion has a positive and significant effect on the Lazada consumer satisfaction, then the E-Service Quality variable has a positive but not significant effect on the consumer satisfaction.}
		}