@thesis{thesis,
		author={ },
		title ={POSTPURCHASE DISSONANCE PADA PENGGUNA IPHONE
DITINJAU DARI KEPRIBADIAN TIPE A DAN TIPE B},
		year={2019},
		url={http://eprints.umm.ac.id/46929/},
		abstract={In consumer behavior, it followed by post-purchase evaluation. When in the
evaluation, there appears a doubt about the purchase decision on a product, and
then an individual must be experiencing a post-purchase dissonance. The product
used in this study is the iPhone. As for the factors that can influence post-purchase
dissonance, one of them is the tendency of individual anxiety, which is caused by
personality type. This study aims to determine the differences in iPhone users’
student with type A and type B personalities in experiencing post-purchase
dissonance. The analysis used causal comparative and determination of the subject
used purposive sampling. The research subjects were iPhone users’ students of
Muhammadiyah Malang University, amount 125 subjects. This study used a postpurchase
dissonance scale, also type A and type B personality scale. The analysis
in this study used an independent sample t-test. The results showed that there was
no difference in post-purchase dissonance in terms of type A and type B personality
patterns with a significance value of 0.352 and p = 0,05 (0,352 > 0,05).}
		}