@thesis{thesis,
		author={Rahmawati  Selvi},
		title ={DETERMINASI EMOSIONAL MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN PADA CALYSTA SKIN CARE CLINIC KOTA SUKABUMI},
		year={2019},
		url={https://eprints.ummi.ac.id/1257/},
		abstract={Calysta Skin Care Clinic is a company engaged in the sector of skin and face beauty care. Calysta Skin Care Clinic is one of beauty clinics spread across the cities in Indonesia, one of those is Sukabumi city. Calysta Skin Care Clinic has obtained its registration number 18161200816 branded as CY-SKIN from the National Agency of Drug and Food Control and halal certification from the Indonesia Ulema Council. The products of Calysta Skin Care Clinic have been through a series of scientific research so that it is all safe for skin. The problem identified was customer dissatisfaction caused by emotional branding and trust. 
The research was aimed at determining brand emotional and trust toward customer satisfaction. The research methods applied were quantitative descriptive and associative. The techniques of analyzing data applied were multiple linear regression in order to measure to predict the fluctuation of dependent variable if the two independent variables were manipulated (the value being fluctuated). 
Based on the analysis, the result of determination coefficient test as observed from the (R2) value is amounted to 0.603 meaning that the influence of Brand Emotional and Brand Trust toward Customer Satisfaction is aggregated to 60.3%. The remaining 39.7% is influenced by other factors excluded from the research. Thus, according to multiple correlation coefficient test as observed from the value R is amounted to 0.606, showing that there is a strong relation between Emotional Branding and Brand Trust with Customer Satisfaction. The test f for probability value is amounted to sig. 0.00 < 0.05 which means that Emotional Branding (Variable X1) and Brand Trust (Variable X2) give significant influence towards Customer Satisfaction (Variable Y). As for the test t, each of Emotional Brand (Variable X1) and Brand Trust (Variable X2) gives significant influence toward Customer Satisfaction (Variable Y).}
		}