@thesis{thesis,
		author={Nurul Aini  Wienni Ayu},
		title ={PENGARUH BRAND IMAGE DAN PRODUCT KNOWLEDGE TERHADAP PURCHASE INTENTION PADA HOUSE OF KAGE
SUKABUMI},
		year={2018},
		url={https://eprints.ummi.ac.id/394/},
		abstract={HOUSE OF KAGE works on syari Muslim cloth industri in sukabumi. A problem found is purchase intention that causes a decrease of selling. The research aims at knowling the influence of brand image and product knowladge toward purchase intention on HOUSE OF KAGE Sukabumi. The research?s type applies
descreaptive and asosiative method. Sample collection tehnique uses non probality sampling technique with 78 respondents coustomer of HOUSE OF KAGE Sukabumi. Data collection method applies questioner and interview. Data analysis technique is double regrassion linear. The research result shows that brand image variable (X1) and product knowladge (X2) toward purchase
intention (Y) that can be seen from adjusted R squer score as much as 0,153 or 15,3%. It shows that brand image variable (X1) and product knowladge (X2) has the influence as much as 15,3% toword purchase intention (Y) is in low relation. The test of all hypothesis F test with comparing F count 6,791 > F tabel and 2,37
is obtained significant score result 0,000 < 0,10 so that it proves hypothesis has influence on significanly toword purchase intention.}
		}