@thesis{thesis,
		author={Agustian  Agustian},
		title ={ANALISIS SWOT SEBAGAI STRATEGI PENINGKATAN DAYA SAING PADA UKM AIKA SUMPIAH SUKABUMI},
		year={2018},
		url={https://eprints.ummi.ac.id/397/},
		abstract={The research aims to know competitiveness at UKM AIKA SUMPIAH and analyzes SWOT analysis that are strength, weakness, opportuniry, threat as a strategy of increasing competitiveness at UKM AIKA SUMPIAH. The research conducted on October 2017 at UKM AIKA SUMPIAH.

The research is descriptive that is to collect data to answer a question from research subject through questioner list in interview. The population was UKM AIKA SUMPIAH. Data applied primary and secondary data. Data collection technique applied questioner, interview, and observation. Research method applied descriptive with quantitative approach.

Research result shows that UKM AIKA SUMPIAH is still in good
condition, but there is still a need to be evaluated, UKM AIKA SUMPIAH should use a better strategy agar can survive in its competition UKM AIKA SUMPIAH is on quadrant IV that is diversification quadrant, which is also called as st strategi uses power to solve the threat. Therefore, it can bw concluded that the right strategy is implemented by UKM AIKA SUMPIAH among other thing, raising product quality in order to be able to compete in Sukabumi, do inovation or product development in order to have unique characteristic and different from other business of sumpiah production in Sukabumi.}
		}