@thesis{thesis,
		author={-  Dr. Rini Kuswati and -  Prof. Dr. Anton Agus Setiawan and Silvia Nazihah  Salma},
		title ={Peran Kepuasan Pelanggan dalam Memediasi Kualitas Layanan Terhadap Loyalitas Pelanggan (Study Pada Larissa Aesthetic Center Ponorogo)},
		year={2022},
		url={http://eprints.ums.ac.id/100404/},
		abstract={This study aims to analyze the influence of service quality on customer satisfaction and customer loyalty (Study at Larissa Aesthetis Center Ponorogo). The sample in this study amounted to 150 respondents who used the services of the Larissa Aesthetis Center Ponorogo by using a questionnaire for data collection. The sampling technique is the non-probability sampling method. The data analysis technique used SEM PLS analysis. The results of this study indicate that: 1) Service quality has a positive and significant effect on customer satisfaction. 2) Customer Satisfaction has a positive and significant effect on Customer Loyalty. 3) Service quality has a positive and significant effect on customer loyalty. 4) Customer satisfaction partially mediates customer loyalty through service quality.Keywords: Service Quality, Customer Satisfaction, and Customer Loyalty.}
		}